YOUR ONE-STOP SHOP FOR REGIONAL EXECUTION
Salt & Pepper Hospitality is the one-stop regional partner for international F&B and hospitality brands looking to enter, operate and grow across the Middle East.
We provide the people, expertise, network and boots on the ground to execute your business from A to Z—without the cost and complexity of building your own regional office.
One Partner. One Team. End-to-End Execution.
Every successful hospitality business starts with a great idea, but it succeeds through the right strategy, operational excellence, and flawless execution.
At Salt & Pepper Hospitality Advisory, we combine decades of international hospitality experience across restaurant operations, procurement, supply chain, culinary development, food safety, franchising, and business expansion.
Having worked with globally recognized restaurant brands across QSR, Casual Dining, Fine Dining, Cafés, Family Restaurants, and Cloud Kitchens, we understand what it takes to build profitable, scalable, and sustainable hospitality businesses.
We partner with restaurant owners, investors, and hospitality entrepreneurs to provide practical, results-driven advisory services tailored to every stage of the business journey, from concept creation and brand strategy to operational setup, quality systems, procurement, and expansion planning.
Our mission is to help hospitality businesses launch successfully, operate efficiently, and grow with confidence through strategic expertise and operational excellence.
Integrated advisory services covering every stage of the hospitality lifecycle.
Every successful restaurant begins with a strong concept. We help clients transform ideas into compelling hospitality brands by defining clear positioning, identifying target audiences, developing unique customer experiences, and creating concepts that stand out in competitive markets.
A well-designed menu drives both guest satisfaction and profitability. Our culinary experts develop menus that balance creativity, operational efficiency, and financial performance.
An efficient supply chain creates consistency, quality, and profitability. We build procurement systems that ensure sustainable sourcing while optimizing operational costs.
Operational consistency is the backbone of every successful hospitality business. We develop systems that allow businesses to operate efficiently while maintaining exceptional guest experiences.
Maintaining consistent quality and food safety standards is essential for protecting both customers and brand reputation. We implement internationally recognized systems that support compliance and operational excellence.
Whether opening a first location or expanding internationally, successful growth requires careful planning and structured execution.
Improving profitability goes beyond increasing sales. We analyze operational performance to identify opportunities for greater efficiency and stronger financial returns.
The right people and organizational structure are fundamental to sustainable growth. We help businesses build leadership teams and operational structures that support long-term success.
Salt & Pepper Hospitality was founded by senior hospitality leaders who have spent decades building, operating, expanding and supporting global F&B brands across international markets.
Our experience spans operations, commercial growth, marketing, franchising, supply chain, procurement and market expansion—giving our clients access to the capabilities of an experienced regional leadership team through one partner.
We understand the realities of taking a global strategy and making it work locally because we’ve done it ourselves.
Today, we bring that experience together to provide international brands with a one-stop shop from global ambition to regional execution.
Global Experience. Regional Expertise. Boots on the Ground.
Four senior hospitality leaders. Decades of international experience. One regional team built to turn strategy into execution.
Founder & Managing Partner
Operations, Strategy & International Growth
Gary brings more than 30 years of international leadership experience across some of the world’s leading consumer, restaurant and hospitality organizations.
His career includes senior leadership experience with Coca-Cola, Yum! Brands, Almarai, Minor Group and Dine Brands Global, where he most recently led the regional business as Vice President, overseeing the growth and performance of internationally recognized restaurant brands across multiple markets.
Gary brings deep expertise in international operations, franchise management, market development, business transformation, commercial strategy and multi-market growth.
Having spent decades working at the intersection of global brands and local operators, Gary understands what it takes to translate corporate strategy into sustainable results on the ground.
At Salt & Pepper Hospitality, he helps international brands enter markets, strengthen operations, manage regional partners and build scalable platforms for growth.
Global Strategy. Local Leadership. Real Execution.
Co-Founder & Managing Partner
Supply Chain, Procurement & Operational Excellence
With more than 25 years of international leadership experience, Tanveer is a hospitality executive specializing in global supply chain strategy, procurement, strategic sourcing, food safety and quality management.
Throughout his career, Tanveer has held senior leadership positions with Dine Brands Global, Al Tayer Group and M.H. Alshaya Company, supporting internationally recognized brands including Applebee’s, IHOP, Caffè Nero, Armani Caffè, Magnolia Bakery, Le Pain Quotidien, Ocean Basket, Gaucho Grill and Asha’s.
His experience spans end-to-end supply chain transformation, global sourcing, procurement strategy, supplier development, distribution optimization, demand planning, food safety, quality assurance and franchise supply-chain governance.
Working across the Middle East, Africa, Europe, Asia, North America, Latin America and the Caribbean, Tanveer has developed scalable supply networks that enable brands to expand into new markets while protecting quality, operational standards and profitability.
Known for combining strategy with hands-on execution, Tanveer works closely with leadership teams, franchisees, distributors and suppliers to reduce costs, strengthen supply networks, accelerate market entry and create sustainable competitive advantage.
At Salt & Pepper Hospitality, Tanveer leads the development of resilient, commercially effective supply-chain and procurement platforms that enable brands to operate and scale confidently across the region.
Stronger Supply Chains. Smarter Procurement. Sustainable Growth.
Partner
Commercial, Marketing & Regional Growth
Hossam brings more than 20 years of experience across the food, FMCG, foodservice and restaurant industries, combining commercial leadership, marketing, brand development and international growth.
His career spans leading organizations including Unilever, Americana Foods and Dine Brands Global, where he worked across multiple international markets supporting the commercial and marketing growth of global restaurant brands including IHOP and Applebee’s.
Hossam’s expertise covers commercial strategy, marketing, business development, foodservice, franchise growth, go-to-market strategy, key accounts, brand localization and regional expansion.
He holds a Master’s degree from the University of Wollongong, Australia, and a PhD in Marketing, with academic work focused on modern consumer behavior and marketing effectiveness.
He is also the author of Tribeonomics 101, exploring the power of communities, consumer tribes and their influence on brands and business growth.
His combination of FMCG, foodservice and international restaurant-brand experience enables him to connect brand strategy with commercial realities—turning market opportunities into customers, revenue and scalable growth.
At Salt & Pepper Hospitality, Hossam leads commercial development, marketing and regional growth, helping international brands build market presence, develop partnerships, acquire customers and translate global brand strategies into effective local execution.
Build the Brand. Win the Market. Accelerate Growth.
Partner
Culinary, Innovation & Product Development
Jean brings more than 24 years of culinary experience, complemented by over six years in the FMCG sector, combining deep culinary expertise with commercial and operational understanding across HORECA, QSR and B2B foodservice channels.
Throughout his career, Jean has worked at the intersection of culinary innovation, product development and commercial performance, helping translate food concepts and customer needs into scalable, operationally effective solutions.
His expertise spans recipe and menu development, product innovation, food cost optimization, menu engineering, dish rationalization and facility ROI management, with experience across both foodservice and FMCG applications.
Jean brings broad international culinary knowledge across Middle Eastern, European, South Asian, Japanese and American cuisines, enabling him to develop and adapt products and menus for diverse customers, consumers and markets.
Combining hands-on culinary expertise with a strong understanding of food costs, operations and commercial realities, Jean approaches innovation with a clear objective: creating products and menu solutions that deliver on taste, operational efficiency and profitability.
At Salt & Pepper Hospitality, Jean leads culinary innovation and product development, helping brands develop and localize menus, optimize food costs, create commercially viable products and translate culinary concepts into scalable solutions for regional markets.
Create the Product. Optimize the Menu. Deliver Commercial Results.
Together, we provide international brands with something fundamentally different from traditional consulting: an experienced regional leadership team—ready to execute.
Gary Moore
Tanveer Hussain
Hossam Abdelrazik
Jean van der Westhuizen
Together, we provide international brands with something fundamentally different from traditional consulting:
GLOBAL EXPERIENCE
Decades of experience working alongside some of the world's leading consumer, restaurant and hospitality organizations across international markets.
From global strategy to regional execution.
Global Brands. Regional Expertise.We are more than consultants—we are hospitality practitioners with real operational experience.
Our recommendations are built on years of hands-on leadership across internationally recognized brands and diverse markets.
Deep knowledge across global markets and diverse restaurant concepts.
Strategy backed by hands-on operational experience—not just theory.
From concept to expansion, we cover every stage of your journey.
Track record with globally recognized brands and independent operators.
Tailored solutions designed around your unique business goals.
Built for long-term growth, resilience, and profitability.
Balancing commercial success with exceptional hospitality standards.
To empower hospitality businesses with practical expertise, innovative strategies, and operational excellence that enable sustainable growth, exceptional guest experiences, and long-term commercial success.
To become a trusted global hospitality advisory partner recognized for transforming restaurant concepts into high-performing, scalable, and future-ready businesses.
Tell us about your hospitality project and our advisory team will get back to you with tailored guidance.
